Where happiness meets wellness.
Our story
FEEJ was created where happiness meets wellness because we believe the two are meant to coexist.
The brand is inspired by Fiji, a silly, gentle cat who embodies both joy and care. She talks a lot, gets distracted easily, and finds happiness in the smallest things - bathing in sunlight, watching birds on TV, and simply being present. But more than that, Feej has an instinct for wellness. She knows when you’re sad, understands when you need space, and stays close when comfort is what you need most.
Watching her move through the world became a quiet lesson: happiness doesn’t have to be loud, and wellness doesn’t have to be rigid. The two can live together, softly.
FEEJ was created to reflect that balance. We design cozy, minimal pieces meant to feel safe, comforting, and easy to return to. Clothing that supports both joy and rest. Pieces for calm days, hard days, and everything in between.
At its core, FEEJ is a reminder to live gently: to allow yourself happiness, to prioritize wellness, and to move through life with softness.
You can rest here.
About Us
Meet Kristine!
Hey guys my name is Kristine and I'm a biochem graduate from vassar college!! I’m in my early 20s and I love to thrift, read, sing, sketch, vlog, and bake!!
What inspired me to start this brand was during a tough season of life. Any source of happiness felt inconsistent and wellness felt overwhelming, but I realized the two shouldn’t be separate. You shouldn’t have to choose between feeling joy and taking care of yourself.
So that’s when Fiji brought the inspiration, a cat who embodies both playfulness and comfort, FEEJ exists where happiness meets wellness. A reminder to live softly, rest without guilt, and find joy in small moments.
Thank you for visiting our website and I hope you can feel comfort and joy from this community!!
Meet Blaise!
Hey guys, my name is Blaise. I grew up playing hockey, which was my first introduction to discipline, teamwork, and pushing myself physically and mentally. As I got older, I found Muay Thai, which taught me a whole new level of focus, balance, and respect for the process. Alongside that, welding has been a big part of my life too, teaching me patience, precision, and pride in building something meaningful for others. Building this brand with my girlfriend has been really meaningful for me and keeps me grounded in what matters most, happiness, wellness, and staying intentional in everyday life. God Bless.
